Three SEO Tips That Small Businesses Can Use For 2017

Do you currently use search engine optimization to generate traffic for your business? You may have a website that you have used for several years, and you would like to start generating more revenue. The best way to do this is to rank multiple pages for profitable keywords related to your business. Each one that you rank can drive hundreds of visitors to your website annually, allowing you to boost your profits. Here are three simple SEO tips that you will be able to use in 2017 for achieving many additional top positions.

How Easy Is It To Rank Pages On A Website?

It is actually quite easy to rank certain keyword phrases because they are longer than others. These are called longtail keyword phrases, keywords that are 4 keywords or longer in length. These are very specific searches that people will make an they are useful for local marketing or very specific products that you may sell. It is when you try to rank regular keyword phrases that are three key words or less in length that it becomes difficult.

How Can You Find The Best Keywords To Target

There are programs that you can use that will help you target very specific keyword phrases that have very few results in the search engine listings, but they are searched for quite a bit. This high demand will help you generate more traffic on your website, and you can do this quite quickly. You simply have to implement the following three search engine optimization techniques that will help you achieve these goals.

Use Video Marketing

You can use video marketing in two different ways. You will create a YouTube channel, create multiple videos targeting very specific keyword phrases, videos that will rank very easily. You need to make sure that your title, description, and the tags for each video have your target keywords. You will need to have a URL in the description so that people can click on it to go to your website. These will then be embedded in the pages or posts on your website so that you can improve your overall ranking. By using both of these strategies, you should have no problem at all getting traffic from both the videos and your improved rankings. You will then want to use another strategy which involves using the very specific content.

Unique Or Curated Content

The second strategy that must be used is posting unique content on your website that cannot be found in the search engines. If you write this yourself, or if you outsource this, it needs to be unique. The other option is using curated content which is similar to posting news articles on your website. Once this is done, your pages will begin to rank much more easily, allowing you to generate more traffic. One final strategy that you need to use involves building links. You must have links going to your website, and also those that are pointing away from your website, to get the best results.

Building Links To Improve Your Ranking

You can improve your ranking by adding outbound links to each page on your website that is pointing to a similar website online. These should already rank for the same keyword that you are targeting for that specific page. Additionally, you should add links on other websites pointing back to these pages. You could either exchange links or provide content for a website to use as a guest post. Contextual links work best, and as you start to build two or three for each page on your website, you will see the position of those pages move up in the search engine listings.

One Additional Strategy

Even though these three strategies will work well, you still need to take advantage of social media. For example, if you have a Facebook page, you can post articles on your Facebook page that will be seen by other people. If they like your post, they may actually share it. This will help you get more links from this social media platform. It also means that more people are likely to visit your website following the link directly.

All of these strategies can be beneficial when it comes to improving your rankings. You may find that some of your pages will rank in just a week or two. As long as you are consistently posting on your website, and using all four of these strategies, you will begin to generate more traffic every single day as a result of these internet marketing services in Naples. These are the strategies that are working best for 2017, helping you generate more traffic. You will eventually have a multitude of posts on your website ranking in top positions which can help you generate additional revenue.

Posted in SEO

All You Need To Know About Original Content Versus Duplicate Content SEO

The use of the internet has grown dramatically in the past 15 years beyond searching for information on Google or socializing on social media. In fact, it has become such an integral part of people’s lives that many of us now use the internet for entertainment, shopping, and even money making ventures. The ‘internet millionaire’ is a concept that was previously considered laughable, but nowadays a reality with thousands of people embracing the money making opportunities across the globe. How does it work?

The first item you would need is a website. The next product or service to sell. It is possible to create a website at minimal or no cost; however, these low-quality websites are rarely successful. Of course, not all people have money to spend on fancy websites, and in these cases, you will be required to use the free templates. Do not fear, by using search engine optimization techniques it is possible to be as successful as those with designer websites.

Search engine optimization, also known as SEO, is a type of strategy using different techniques to improve the website’s ranking on search engine results lists. Another technique is citations leveraging on Google Plus marketing. This means that the page will rank highly when a person conducts a search for something or the other. One of the most important techniques is to focus on the content and to create authentic content for the website. This article will discuss the issue of authentic or original content versus duplicate content.

It is constantly stated that search engines will penalize a website for using duplicate content as this is a form of plagiarism. There are numerous websites that use the same content word-for-word without being subject to penalties or violations. One may question how this can happen if search engines are constantly analyzing the content on websites.

The answer is quite straightforward. The argument for duplicate content is not an argument for duplicate content but rather for an understanding of how search engines operate. There are numerous aspects of a website that could be considered duplicate content; for example, the forms, contact sheets, and HTML header information. If one were to conduct a quick search of these examples, it is highly likely that the content will show the high frequency and may be considered duplicate content. Of course, it is not necessarily duplicate content because of the nature of the text.

How does a search engine know the difference between duplicate body content and a heading?

To differentiate between body content and, for example, a header being duplicated, the search engines have specific algorithms designed to set a leniency towards the amount of duplicate content allowed. So, while Google or Yahoo will favor sites that offer authentic and original content, there is an allowance for duplicate content on location and across the internet.

Webmasters and web designers are divided into two camps regarding their approval of duplicate content use. Those who are against the use of duplicate content look at the issue of potential harm, plagiarism, and the violation of the primary purpose of search engine spiders. The aim of search engine spiders was to identify the originality of content; however, duplicate content merely contradicts this function.

Individuals who are in the second camp and do not see an issue with the use of duplicate content may be in a better position. Currently, there are numerous examples of online websites using duplicate content and defeating the notion of duplicate content penalization. Of course, this only highlights how much fear drives search engine optimization.

Where does this leave the average webmaster?

The fact of the matter is that original content will win each time, regardless of the fact that penalties may not exist for duplicate content. As search engines become better at site crawling and indexing, duplicate content may become more of an issue and websites using duplications may find themselves ‘in hot water.’

For help with this visit GGG Marketing Naples a top SEO firm.

7 Google Plus Marketing Tips

Google Plus is probably one of the most under-utilized platforms for marketing. A lot of business owners and website owners tend to use only Facebook for marketing. This is a mistake, and there are a few tips that can help you with marketing via Google Plus. With that said, here are seven Google Plus marketing tips.

1. Personalize Google Plus- The first thing you want to do is make your Google Plus profile represent your brand, and then you can start marketing on Google Plus. Make sure your about page stand out and direct your viewers to your website. You want to do three things, with one being accurately describing your business, write your description in a way that shows people what you are as a business and makes sure you include a call to action somewhere within your profile. A well-written profile description can make all the difference in the world.

2. Create A Relevant Community- Next, you want to build a community around your Google Plus profile, but you want to make sure the community you’re building is relevant to your niche. The best way to build a community is to do a search on Google Plus, and you want to search for people who have mentioned your business or something related to your niche. Another way to build a community is to use Facebook to find people discussing your niche or business and then connect with them via Facebook and then ask them to follow you on Google Plus. Before you know it, you will have a large following on Google Plus, and they will be relevant to your niche.

3. Post Regularly- to have success with marketing on Google Plus; you will want to post regularly because you will lose followers if you don’t. There are automation tools to help you with the content flow, and when you notice people sharing your unique content, you will want to interact with them. You can interact with them by leaving a comment or giving them a +1 because this will show that you appreciate them sharing your content. The more you interact with others, and the more you post, the more your content will get shared, and you will increase your sales, lead generation efforts and much more.

4. Include Photos- A lot of people who use Google Plus don’t make good use of photos, and they may only add a photo now and then. If you want to grab the attention of your followers, then use photos frequently, especially photos of facts and figures that relate to your business and niche because people love looking at those kinds of photos. Make sure to encourage followers to share the photos because this will increase visibility.

5. Use Polls- Create polls for your audience to take because this will help you get to know them and what they would like to see from your business. The more information you gather from your audience, the more ideas you will come up with when the time comes to create new products and new services, or you can tweak your current products and services. Make your polls fun to take because this will increase your chances of getting more responses and people will be more inclined to share them with people they know.

6. Hangouts Come In Handy- If you want to be successful with Google Plus marketing, then you need to be willing to communicate with your audience, and the best way to contact them is via Google+ Hangouts. About 1-2 times per week, you can use Hangouts, but make sure you stick to one theme/topic and close each session with a call to action. The call to action doesn’t have to be directing people to buy something or anything like that, as you can simply direct people to follow you on Facebook and other social media platforms, but one out of five sessions should include a call to action to buy something.

7. Engage With Influencers- Influencers are those who have a lot of clout on Google Plus. Believe it or not, many influencers are always looking for opportunities to connect with others, so reach out to a few and see if they will spread the word about your business or products you’re selling or even about your Google Plus profile. Sure, a few may say no, but all it takes is one person to say yes, and you could end up having a tremendous amount of success.

If you don’t have a Google Plus account, then you’re missing out. Start one as soon as possible and then implement the above tips. If you struggle with Google Plus marketing, T then feel free to hire a professional SEO Expert that specialized in Google Plus marketing or has to experience with it.