The use of the internet has grown dramatically in the past 15 years beyond searching for information on Google or socializing on social media. In fact, it has become such an integral part of people’s lives that many of us now use the internet for entertainment, shopping, and even money making ventures. The ‘internet millionaire’ is a concept that was previously considered laughable, but nowadays a reality with thousands of people embracing the money making opportunities across the globe. How does it work?
The first item you would need is a website. The next product or service to sell. It is possible to create a website at minimal or no cost; however, these low-quality websites are rarely successful. Of course, not all people have money to spend on fancy websites, and in these cases, you will be required to use the free templates. Do not fear, by using search engine optimization techniques it is possible to be as successful as those with designer websites.
Search engine optimization, also known as SEO, is a type of strategy using different techniques to improve the website’s ranking on search engine results lists. Another technique is citations leveraging on Google Plus marketing. This means that the page will rank highly when a person conducts a search for something or the other. One of the most important techniques is to focus on the content and to create authentic content for the website. This article will discuss the issue of authentic or original content versus duplicate content.
It is constantly stated that search engines will penalize a website for using duplicate content as this is a form of plagiarism. There are numerous websites that use the same content word-for-word without being subject to penalties or violations. One may question how this can happen if search engines are constantly analyzing the content on websites.
The answer is quite straightforward. The argument for duplicate content is not an argument for duplicate content but rather for an understanding of how search engines operate. There are numerous aspects of a website that could be considered duplicate content; for example, the forms, contact sheets, and HTML header information. If one were to conduct a quick search of these examples, it is highly likely that the content will show the high frequency and may be considered duplicate content. Of course, it is not necessarily duplicate content because of the nature of the text.
How does a search engine know the difference between duplicate body content and a heading?
To differentiate between body content and, for example, a header being duplicated, the search engines have specific algorithms designed to set a leniency towards the amount of duplicate content allowed. So, while Google or Yahoo will favor sites that offer authentic and original content, there is an allowance for duplicate content on location and across the internet.
Webmasters and web designers are divided into two camps regarding their approval of duplicate content use. Those who are against the use of duplicate content look at the issue of potential harm, plagiarism, and the violation of the primary purpose of search engine spiders. The aim of search engine spiders was to identify the originality of content; however, duplicate content merely contradicts this function.
Individuals who are in the second camp and do not see an issue with the use of duplicate content may be in a better position. Currently, there are numerous examples of online websites using duplicate content and defeating the notion of duplicate content penalization. Of course, this only highlights how much fear drives search engine optimization.
Where does this leave the average webmaster?
The fact of the matter is that original content will win each time, regardless of the fact that penalties may not exist for duplicate content. As search engines become better at site crawling and indexing, duplicate content may become more of an issue and websites using duplications may find themselves ‘in hot water.’
For help with this visit GGG Marketing Naples a top SEO firm.